JUG Team is a marketing alliance between marketing professionals who own their own companies. JUG Team was formed to work with client, ClearLight Biotechnologies. Initial members include Joe Melberg, Una Drake, and Greg Olson. Greg and Joe have been working together since 2007 when Greg ran the internal agency at Microvision and hired Joe for a number of creative services projects.

The alliance has expanded to include other professionals.

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I am the author of 'The Experience Design Blueprint,' where I share my expertise from consulting with clients and serving as a volunteer board member.

Through a relatable car rental scenario, I present a step-by-step guide to designing and enhancing experiences, empowering readers to tap into their inner designer and engage in meaningful conversations. The book not only helps create a new vision for delivering exceptional experiences but also demonstrates how to cultivate a more responsive organization to realize that vision.

Applicable to all organizations, it includes 56 recipes, 78 full-color images, and 25 inspiring examples.

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As Global Marketing Manager at Microvision, I had budget, leadership, and development responsibilities for an internal marketing team and directed external agencies. Co-led worldwide strategic planning. We were focused on MEMS bar code scanners and software, See-Through Mobile Device Eyewear, Vehicle Displays (HUDs), and Pico Projectors.

We launched the SHOW Projector and embedded a laser projector (PicoP Display Engine) inside a Motorola cell phone. See stories on JUG Team website:

• Create Product Microsite
• Videos Tell the Story for Product Launch
• Building Buzz Pre-Product Launch
• Organizing Complex Information
• Understanding Voice of Customer

Contributed marketing expertise to the inventor of KardShark, the revolutionary travel and adventure wallet with the no drop grip. The Velcro security flap stows up to 13 cards and cash and doubles as a selfie-grip. My involvement encompassed multifaceted responsibilities:

• Advising on go-to-market strategy
• Conducting field testing
• Gathering user feedback
• Guiding photography and video production
• Managing social media presence
• Organizing international design contest
• Creating a Kickstarter campaign
• Developing an e-commerce website

See KardShark on Facebook

As the proud founder of a web-based Sales Force Automation company, focused on the electronic components supply chain, I introduced Design Win Software, our flagship product that streamlined lead management from sample requests to design wins. With easy lead generation, intelligent routing, and automated follow-up, manufacturers effortlessly tracked and converted leads while gathering valuable customer feedback.

I championed the development of our product and drew in a stellar team of investors, customers, management professionals, and advisors. Guiding agile product development, I led 24 successful software releases, satisfying corporate priorities while delighting customers.

The dot com crash impacted our venture investor, the company was sold, and I transitioned to consult at Microsoft.

Wayback Machine

What started as an exploratory project with Buzon Pedestal International for a US-based technical consultant evolved into a fruitful and enduring partnership, both internationally and in the US. I provided marketing leadership, spearheading the creation of their US-based website and delivering digital marketing and communications services. As a full-service virtual marketing agency, I curate and create captivating content, skillfully storytelling across web, social media, blog posts, and email newsletters.

Buzon Pedestals USA

As a dedicated board member, I actively contributed to the US support association of Oikocredit International, a revered social impact investor and global financial cooperative with over four decades of experience in advancing sustainable development through investments. Our mission revolved around empowering communities through financial inclusion, cultivating agricultural progress, and championing renewable energy solutions.

During my tenure, I proudly served as a Board Member, President, and Chairman, diligently working to guide our organization toward heightened influence and enduring growth.

I participated in various international gatherings and collaborated on an international team that conceptualized and developed a multilingual website catering to diverse global audiences.

Oikocredit International

Developed a set of visual thinking tools that empowered individuals and teams to capture their ideas, improve their innovation cultures, and have more productive conversations about achieving their goals.

Hosted Big Idea Workshops in public venues to bring design thinking and increased empathy to seemingly unsolvable problems. Led design of workshops, facilitated groups and co-instructors, built community and cooperation among strangers.

Provided facilitation services and custom Big Idea Workshops to nonprofit boards, for-profit leadership teams, wannabe high performing teams, and SCORE workshop customers.

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I continue to play a key role in growing HDG Building Materials from its visionary concept to a thriving national supplier of top-tier building materials for esteemed builders, architects, and owners. As a marketing leader, I take great pride in offering a virtual marketing department that delivers comprehensive and results-driven solutions.

My full-service marketing approach ensures exceptional brand visibility and fosters strong customer engagement through captivating WordPress web design, SEO optimization, compelling content strategies, engaging storytelling, and effective advertising across various platforms.

HDG Building Materials

Guided first-time CEO in creating Simpatico Foods, a manufactuer of Organic Sauces.

Navigated complex food safety and regulatory landscapes, gaining a food processing license to produce acidified foods. Acquired and maintained Organic Certification, a testament to our commitment to quality and operational rigor.

Collaborated with the CEO on product formulation, hosting tasting parties, and showcasing products at farmers markets and local stores.

My consulting spanned diverse domains, including brand development, sales, e-commerce website creation, social media, video, photography, advertising, financial modeling, bookkeeping, presentation coaching, etc.

Secured grants and PPP loan, sustaining operations and expanding online during pandemic.

Simpatico Foods

Within the Microsoft BMO, I actively supported a spectrum of marketing initiatives. I cultivated a district marketing managers' community, contributed to the .NET Effects funding board, oversaw the Developer QuickStart Program, and co-created the Enterprise Evangelism Index.

My contribution was impactful, as highlighted by Kush Jain, Director at Microsoft: "Greg rapidly grasped Microsoft technologies, maneuvered the intricate organizational structure, and delivered swift results across the field, BMO, and partner entities. I wholeheartedly endorse Greg."

The Business and Marketing Organization (BMO) encompasses units engaging Microsoft's diverse external audiences—ranging from business group leads and marketing communications to enterprise marketing, field marketing, and corporate communications.

Microsoft

Collaborated with the executive team to formulate a strategic product and service roadmap for this Stanford University spinoff. Spearheaded and facilitated weekly go-to-market discussions, aligning priorities, opportunities, and actions.

Led the development of various communication and marketing assets, including web content, advertising, and product marketing deliverables. This included collateral creation, press releases, videos, animations, presentations, infographics, blogs, social media content, Wikipedia entries, case studies, newsletters, and landing pages.

Assumed a leadership role in designing and executing event strategies for prominent immuno-oncology gatherings like AACR and SITC.

Provided support to the Board Chair and President in the strategic out-licensing of the company's IP.

ClearLight Biotech

The Olympic Club has gathered weekly at The Rainier Club in Seattle since 1942. Thursdays lunch meetings offer a platform for improving speaking skills, fostering camaraderie, and sharing ideas. I held roles such as president, vice president, toastmaster, topicmaster, critic, and membership chair. Starting from my invitation to join in 2015 until my departure in 2022, I presented speeches on a diverse array of topics. Notable favorites among our club include:

• Participatory Budgeting
• The Care and Feeding of Ideas
• Making Truth Matter
• Nature: Our Silent Teacher
• Mind Hijacked: A History Lesson in Propaganda

Olympic Club

I earned a B.Sc. in Electrical Engineering and an MBA from Seattle University, accompanied by Advanced Marketing Training from Kellogg School of Management via Microsoft. Additionally, I completed Rhetoric studies at HarvardX and The Science and Business of Biotechnology at MITx.

I completed Better Process Control School at the University of Tennessee Institute of Agriculture, mandated by the FDA for acidified foods oversight.

I hold a responsive web design certificate from freeCodeCamp, using it to create this website.

I attended Oikocredit's Focus Academy in the Netherlands for insights into ESG factors and social performance management programs.

I gained inside perspective on the NOPD and the justice system through the New Orleans Police Department (NOPD) Citizens Police Academy.

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I established Delightability, LLC., driven by the belief that delighting customers leads to success.

I function as a fractional chief marketing officer, aiding clients in strategizing and improving their businesses. My diverse roles as owner, founder, entrepreneur, board member, author, speaker, and systems thinker allow me to draw from various domains beyond marketing, making clients consider me a versatile business and marketing consultant.

Delightability, LLC., aka delightability, serves as the go-to resource for creative services such as digital marketing, website and collateral design, brand identity development, content strategy, and integrated campaigns. Our strategic and creative offerings can seamlessly complement your existing talent.

Delightability